“Wellness Pura Vida” will be part of the promotion strategy of Costa Rica, which will focus on activities such as meditation, yoga, treatments with hot springs, and organic food.
Costa Rica launched the “Pura Vida Wellness ” strategy with the aim of expanding its offer to a market that seeks more reflection, meditation, yoga, treatments with hot springs, and organic products.
The Costa Rican Tourism Minister, Mauricio Ventura, said that the initiative seeks to position the Central American country as a destination of wellness with “tico seal.”
“We seek to expand Costa Rica’s tourism offer with new products beyond nature, adventure, and meetings. Wellness Pura Vida is wellness tourism in harmony with the environment; it is an integral balance of body, spirit, and mind that goes Beyond what is traditionally known, “
According to the authorities, the strategy is to offer transformative, unique, and experiential experiences, which can be carried out throughout Costa Rica, and which can be performed in pleasant physical spaces with a differentiated natural proposal.
To have a better offer, the Costa Rican Tourism Institute (ICT) will work together with people in business through workshops, training, and talks, to improve tourist services and professionalize the sector.
According to the World Health Organization (WHO), work stress is considered as a global epidemic and one of the chronic diseases with the highest cost of medical care.
“One of the worst ills that afflict the entire world is the stress and potential of wellness tourism goes far beyond what we can see today because work stress is on the rise and Costa Rica offers itself as a cure for that epidemic,”
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Reflexology, Meditation, thalassotherapy, yoga practice, medicinal massages, flotation therapy, treatments with thermal waters, consumption of organic products, and outdoor sport, among others, are some of the activities that visitors can find in Costa Rica.
As part of the launch, the authorities presented the formula used by Nimbu Wellness, a small company, from Guanacaste (North Pacific), in charge of making soaps, creams, and natural oils.
“The products have properties such as herbs, cocoa or sulfur and each of them has an antioxidant, nutritive or moisturizing function. With this formula we seek to promote health in body, mind, and soul in an integral way,”
Said the nutritionist and owner Of Nimb?, Aileen Canales.
According to ICT data, today tourism is a global market for 563 billion dollars, and this sector spends about 130% more than the average tourist. Europe and America dominate that market.
Tourism is one of the main engines of Costa Rica’s economy, a country that holds about 4.7% of the planet’s biodiversity, which is one of its main attractions.
Clarincom. (2017, July 10). Costa Rica se lanza a la conquista del turismo de bienestar. [Weblog]. Retrieved 12 July 2017, from https://www.clarin.com/viajes/costa-rica-lanza-conquista-turismo-bienestar_0_rJzUHPYGZ.html